Wednesday 29 September 2010

United Biscuits – Are Bright Foods set to pay too much for their Jaffa Cakes?

United Biscuits – Are Bright Foods set to pay too much for their Jaffa Cakes?

With Bright Foods, the Chinese food giant in talks to acquire United Biscuits we have to ask one pertinent question - Is United really worth the reported £2bn?

According to our calculations, the company is probably worth closer to £1.5bn. After its assets and liabilities have been taken into account its equity value is probably closer to £1.2bn. So, while United has increased in value in each of the last 2 years, the current owners, it is worth considerably less than the rumoured price – the current owners are getting a good deal.

Clearly, Bright Foods are after United for its portfolio of brands rather than for short term financial gain and they are prepared to pay a premium for it. Hopefully, the jobs and investment will stay in the UK and not be moved overseas like in other takeovers of this type. Will new owners at United Biscuits do the same thing that Kraft did at Cadburys?

Click here to see which of the UK’s Food Manufacturers is likely to be the next big takeover story

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  4. I still remember the time that I was working at Bright Foods and the competition it was having with United Biscuits, which was crazy. But I did not care, as long as I was earning the money and being able to pay writers to do my
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  5. I invested a good amount of money United Foods and then I became a shareholder. i did not expect the revenue of this company to go high, but at the end of the day, the money was good. That good, that I paid for the best assignment writing service to do my assignments

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  18. The article discusses Bright Foods' potential acquisition of United Biscuits, suggesting its actual value may be closer to £1.5bn. It emphasizes the strategic importance of brands and the potential job and investment losses due to overseas relocation. abogado litigante patrimonial

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  19. To find the most recent and accurate information on this topic, I recommend checking the latest news articles, financial reports, or official statements from United Biscuits, Bright Foods, or any other relevant parties involved in the potential transaction. News outlets, financial analysis platforms, and official company statements can provide insights into the current status of business deals and acquisitions. virginia uncontested divorce forms





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