Wednesday, 27 October 2010

Feeling the strain of competitors, Nokia announces plans to cut 1,800 jobs.

The mobile phone maker announced the extensive cuts in a bid to push out smartphone competitors. New boss, Stephen Elop has made his intentions to reassess the business known within the company with the job slash. 

With plans to focus on customer demands rather than introducing new products into the market, HR boss Juha Akras said: “We are committed to managing these changes in a way that reflects Nokia’s values, and will support affected employees with alternative solutions, such as helping them find new positions within the company.”

In terms of smartphones, sales may have risen by 61% compared to last year, but Nokia is up against fierce competition with Apple’s iPhone and the introduction of Google’s Android. 

Meanwhile, Apple has seen profits soar by 70% as the iPhone remains stable in the smartphone market.

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