Wednesday 27 October 2010

Feeling the strain of competitors, Nokia announces plans to cut 1,800 jobs.

The mobile phone maker announced the extensive cuts in a bid to push out smartphone competitors. New boss, Stephen Elop has made his intentions to reassess the business known within the company with the job slash. 

With plans to focus on customer demands rather than introducing new products into the market, HR boss Juha Akras said: “We are committed to managing these changes in a way that reflects Nokia’s values, and will support affected employees with alternative solutions, such as helping them find new positions within the company.”

In terms of smartphones, sales may have risen by 61% compared to last year, but Nokia is up against fierce competition with Apple’s iPhone and the introduction of Google’s Android. 

Meanwhile, Apple has seen profits soar by 70% as the iPhone remains stable in the smartphone market.

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    Nokia has announced that it will cut 1,800 jobs due to competition, a move that has been criticized for its strategic approach to adapting to market dynamics. The decision to cut jobs is seen as a strategic move to stay agile in a rapidly changing tech landscape. The article should provide more context on the specific challenges faced by Nokia and explore its plans for helping affected employees during this transition. It is crucial to emphasize the importance of staying agile in a rapidly changing tech landscape and explore Nokia's strategies for innovation and growth amidst this competitive pressure. Including perspectives from industry experts or analysts could provide valuable insights. The article should also highlight any efforts made by Nokia to reskill or retrain affected employees and discuss Nokia's broader vision and future plans post-job cuts. The article should also include information on the timeline for the job cuts and any potential restructuring. It is essential to recognize that job cuts impact not only individuals but also their families and communities.

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