Google TV, launched in October this year, allows viewers to view websites and internet video on their television sets but after four major broadcast networks failed to agree in allowing access to their content, things aren’t looking good.
Following in the footsteps of ABC, CBC and NBC, American TV network Fox, has denied Google TV the right to air their programmes. With fears an online channel would mean advertising revenue would suffer, Fox refused Google in preference of TV adverts.
Reports have shown that Google were vague in their intentions to make profit from the venture and the major networks aren’t convinced.
Despite the recent setback, Google has remained confident, product manager Rishi Chandra said: “The web is a technology and it’s not unheard of whenever there is a new technology that a lot of incumbents in the space are trying to understand what that technology is going to mean for them.”