Thursday, 11 November 2010

The Times editor positive about online paper despite falling readership

Following the risky decision to introduce a paywell to their websites, The Times and The Sunday Times has revealed that more than 100,000 people have paid joint subscriptions for content.

Before the paywall was introduced, T|he Times Online saw around 21million users a month, this number has dropped to 2.7million.

Despite the readership dropping, The Times editor, James Harding said the figures were hopeful. He said: “It’s very early days but we’re hugely encouraged by what we’ve seen. We’re seeing that those people who are reading the digital editions of The Times and The Sunday Times really like them, if they sign up for a trial they tend to stick with us.

“We’re at the beginning of transforming the economics of journalism.”


http://www.plimsoll.co.uk/industry-report.aspx?Industry=newspaper-magazine-publishers

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