Following the risky decision to introduce a paywell to their websites, The Times and The Sunday Times has revealed that more than 100,000 people have paid joint subscriptions for content.
Before the paywall was introduced, T|he Times Online saw around 21million users a month, this number has dropped to 2.7million.
Despite the readership dropping, The Times editor, James Harding said the figures were hopeful. He said: “It’s very early days but we’re hugely encouraged by what we’ve seen. We’re seeing that those people who are reading the digital editions of The Times and The Sunday Times really like them, if they sign up for a trial they tend to stick with us.
“We’re at the beginning of transforming the economics of journalism.”
http://www.plimsoll.co.uk/industry-report.aspx?Industry=newspaper-magazine-publishers
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It's more challenging to measure digital circulation. Based only on AAM statistics, it is anticipated that weekday digital circulation will have increased by 27% and Sunday readership would have increased by 26% in 2020. However, The New York Times, The Wall Street Journal, and The Washington Post, three of the daily newspapers with the biggest readership in the United States, have recently underreported their digital circulation to AAM. The Times and the Journal provide reports with statistics on digital subscriptions, but as this is not the same as circulation and may not be tallied according to the same guidelines as AAM, it is difficult to simply combine these independently produced figures with the AAM data. If these independently generated numbers were shown alongside the AAM data in both 2019 and 2020. See Tier List and angry birds games here now.
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