Thursday, 30 December 2010

Customers don’t trust price comparison websites despite using them to search for deals.

A survey carried out by Which? Money magazine in August revealed that 77% of people had used a price comparison site in the past six months, with seven out of 10 using the site for comparing car insurance quotes.

Out of the 1,703 people questioned, the survey revealed that half of the people who used the sites for comparisons went back and bought the product from the provider directly, instead of through the comparison website with only 21% of people trusting the sites to find the best deal.

The survey showed overall customer satisfaction was very low with ratings ranging from 47% to as low as 38% - a disappointing number.

Chief executive of Which?, Peter Vicary-Smith said comparison websites needed to do more. He added: “Comparison websites are part and parcel of renewing insurance or finding new financial products so they really need to do a better job at keeping their customers happy.”


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