Out of the 1,703 people questioned, the survey revealed that half of the people who used the sites for comparisons went back and bought the product from the provider directly, instead of through the comparison website with only 21% of people trusting the sites to find the best deal.
The survey showed overall customer satisfaction was very low with ratings ranging from 47% to as low as 38% - a disappointing number.
Chief executive of Which?, Peter Vicary-Smith said comparison websites needed to do more. He added: “Comparison websites are part and parcel of renewing insurance or finding new financial products so they really need to do a better job at keeping their customers happy.”
http://www.plimsoll.co.uk/industry-report.aspx?Industry=insurance-brokers
