Hotel marketing via Facebook has been criticised in the past, with some believing that it would not be useful to generate new bookings unless the hotel in question hoped to target the under-30’s. Blunsdon House Hotels have taken on a different view completely, hoping their new feature will interest some new customers, as Facebook becomes a stronger platform for businesses.
While Facebook continues to allow businesses to connect more personally with their customers, Best Western Hotels have taken it one step further. This new feature allows users to complete their entire booking process, from choosing a hotel to defining the number of travellers, completely through Facebook.
http://www.plimsoll.co.uk/industry-report.aspx?Industry=hotels
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