Best Western Blunsdon House Hotel, UK has launched the first ever booking engine useable through Facebook.

Hotel marketing via Facebook has been criticised in the past, with some believing that it would not be useful to generate new bookings unless the hotel in question hoped to target the under-30’s. Blunsdon House Hotels have taken on a different view completely, hoping their new feature will interest some new customers, as Facebook becomes a stronger platform for businesses.


While Facebook continues to allow businesses to connect more personally with their customers, Best Western Hotels have taken it one step further. This new feature allows users to complete their entire booking process, from choosing a hotel to defining the number of travellers, completely through Facebook.


http://www.plimsoll.co.uk/industry-report.aspx?Industry=hotels

Travel market - Airport hotels see guest numbers soar as travellers see benefit

Airport hotels used to carry the connotation of being a last resort after a cancelled flight or for convenience during a quick business trip, but it seems this is all changing.

Recent surveys have shown that travellers are becoming more likely to choose an airport hotel than the previously more popular city-centred option. As people try to keep an eye on their pennies, the option of cheaper airport hotels has proven to be more attractive to those not wanting to overspend following the economic crisis.

As more airport hotels offer useful amenities to their customers such as free Wi-Fi (an important factor when considering accommodation, business or pleasure), and extras like parking included in the price, budget-conscious travellers have seen convenient advantages in choosing an airport hotel.

Compared to the normal city-based hotel that visitors tend to opt for when choosing where to sleep, choosing an airport hotel can mean an average saving of 42%* for the traveller as well as the added benefits of extras included in the price.


*www.hotelier.com