United Biscuits – Are Bright Foods set to pay too much for their Jaffa Cakes?
With Bright Foods, the Chinese food giant in talks to acquire United Biscuits we have to ask one pertinent question - Is United really worth the reported £2bn?
According to our calculations, the company is probably worth closer to £1.5bn. After its assets and liabilities have been taken into account its equity value is probably closer to £1.2bn. So, while United has increased in value in each of the last 2 years, the current owners, it is worth considerably less than the rumoured price – the current owners are getting a good deal.
Clearly, Bright Foods are after United for its portfolio of brands rather than for short term financial gain and they are prepared to pay a premium for it. Hopefully, the jobs and investment will stay in the UK and not be moved overseas like in other takeovers of this type. Will new owners at United Biscuits do the same thing that Kraft did at Cadburys?
Click here to see which of the UK’s Food Manufacturers is likely to be the next big takeover story
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I still remember the time that I was working at Bright Foods and the competition it was having with United Biscuits, which was crazy. But I did not care, as long as I was earning the money and being able to pay writers to do my
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I invested a good amount of money United Foods and then I became a shareholder. i did not expect the revenue of this company to go high, but at the end of the day, the money was good. That good, that I paid for the best assignment writing service to do my assignments
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ReplyDeleteThe potential acquisition of United Biscuits, known for producing Jaffa Cakes, by Bright Foods stirred speculation about the value and potential overpayment for this iconic brand. While Jaffa Cakes enjoy a strong market presence and consumer loyalty, concerns arose about the inflated price Bright Foods might pay for the acquisition. Analysts debated whether the proposed deal aligned with United Biscuits' actual market value and growth prospects, raising questions about the strategic rationale behind Bright Foods' willingness to potentially pay a premium for this beloved confectionery brand.
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